Active Theory/Case studies

The thinking behind
the outcome.

Explore four projects from the Active Theory portfolio: the challenge, the approach and the change it created.

Brand identity

Mathi Mobiles

Building a recognisable Tamil Nadu brand around the credibility of a Samsung Exclusive Showroom.

Read the Mathi Mobiles case study ↗

Performance marketing

Sirpavanam

Audience, product and creative testing for a D2C catalogue in a competitive market.

Read the Sirpavanam case study ↗

Web design & development

Jaya Coffee

A clearer product journey and streamlined checkout for a premium ecommerce brand.

Read the Jaya Coffee case study ↗

Product strategy & GTM

Connect Hospital

Product research, customer understanding and go-to-market planning for a healthcare transparency platform.

Read the Connect Hospital case study ↗

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Bengaluru · Coimbatore · Supporting ambitious businesses across India.