Active Theory/Case studies
The thinking behind
the outcome.
Explore four projects from the Active Theory portfolio: the challenge, the approach and the change it created.
Retail · Madurai
Mathi Mobiles
Building a recognisable Tamil Nadu brand around the credibility of a Samsung Exclusive Showroom.
Read the case study ↗D2C · Indian idols & gifting
Sirpavanam
Audience, product and creative testing for a D2C catalogue in a competitive market.
Read the case study ↗D2C · Premium coffee
Jaya Coffee
A clearer product journey and streamlined checkout for a premium ecommerce brand.
Read the case study ↗Healthcare · Digital platform
Connect Hospital
Product research, customer understanding and go-to-market planning for a healthcare transparency platform.
Read the case study ↗READY WHEN YOU ARE
Let’s find out if we’re a fit.
A 30-minute conversation about your goals, the work ahead and where we can help. No slide decks. No pressure.
Bengaluru · Coimbatore · Working with ambitious teams everywhere.