Start with the buying context
Different products and occasions called for different audiences. Segmentation created a more useful starting point than a single broad campaign.
Performance marketing
From ad spend to
repeatable acquisition.
Audience, product and creative testing for a D2C catalogue in a competitive market.
Start a similar projectCASE STUDY / D2C · INDIAN IDOLS & GIFTING5×
ROAS by the third month
01 / THE CHALLENGE
The problem behind the brief.
Not “how do we run better ads?” but “how do we find the right customer, the right product, the right message, without burning through the budget?” The market had established competitors, a wide range of products and multiple audience segments.
02 / THE APPROACH
Connect the decisions.
Build the response.
Audience segmentation, funnel structuring, creative testing, product-level testing, retargeting, customer behaviour analysis and continuous SKU expansion. We continuously tested different combinations and doubled down on what demonstrated potential.
Test the combinations
Audience, product and creative were considered together. The team used product-level testing and customer behaviour to find stronger combinations.
Keep learning as the catalogue grows
Retargeting and ongoing SKU testing supported the next rounds of optimisation instead of treating the first campaign as a finished solution.
03 / THE OUTCOME
What changed.
By the third month the brand reached a 5X ROAS. Competitors began noticing. We are still scaling it.
5×
ROAS by the third month
Results describe this project’s reported outcome and are not a forecast for other engagements.
MORE TO EXPLORE
Different challenges.
The same connected thinking.
Brand identityMathi Mobiles
Retail · Madurai
Mathi Mobiles
Building a recognisable Tamil Nadu brand around the credibility of a Samsung Exclusive Showroom.
Read the case study ↗Web design & developmentJaya Coffee
D2C · Premium coffee
Jaya Coffee
A clearer product journey and streamlined checkout for a premium ecommerce brand.
Read the case study ↗READY WHEN YOU ARE
Have a challenge like this?
Let’s talk about the business problem and the right way to approach it.
Bengaluru · Coimbatore · Working with ambitious teams everywhere.